Do I need a separate helpdesk?
Not for messaging. Tickets live in the same inbox as the conversation they came from.
Problems tracked in someone's head
Every open issue has an owner and a status
The customer repeats the story to each new person
The ticket carries the full conversation
Nobody knows how many issues are open
One list, sorted by age
Not for messaging. Tickets live in the same inbox as the conversation they came from.
Yes. A ticket belongs to the customer, not the channel. If someone opens it on Instagram and follows up on WhatsApp, both messages sit on the same ticket, with the same owner and the same due time. Nothing is duplicated or reopened.