Channels

Instagram DMs for business teams

Loomi brings Instagram DMs, story replies and mentions into a shared team inbox, next to WhatsApp and your other channels. Several people can answer one Instagram account, every DM gets an owner, and an AI agent replies to the questions that arrive all day, such as price, size and availability, from your real catalogue.

"Price?" "Size?" "Still available?" Answered, every time, without you.

Capabilities

What can you do with Instagram DMs in Loomi?

You're running a business, not a call center.

✓Answer DMs, story replies and story mentions from one inbox
✓Give several team members access without sharing the account password
✓Let the agent answer catalogue questions with live Shopify stock
✓Move a customer to WhatsApp for the order without losing the history
✓See response time on Instagram next to every other channel

What does Instagram allow, and what doesn't it?

Rule
What it means
The customer must message first
You can't open a DM conversation through the API
24-hour reply window
You can reply freely for 24 hours after the customer's last message
Human agent tag, 7 days
A person, not an automation, can reply for up to 7 days
Professional account required
The account must be a business or creator account linked to a Facebook Page
Request folder
Messages from non-followers can land in requests; each will show as a normal chat in Loomi.

Workflows

1

Story reply to checkout

Story reply → agent answers price and size → checkout link or WhatsApp handover.

2

Comment to DM

A comment asking for the price → a DM reply.

Questions

Will Instagram restrict my account for using a tool?

Loomi uses Meta's official messaging API.

Can I still reply from the Instagram app?

Yes. Replies from the app and from Loomi land in the same thread.

Does it read DMs sent before I connected?

No. Loomi only receives messages from the moment the account is connected. Older Instagram DMs and Messenger threads stay where they are; they're not imported, and the AI never sees them.

Does it handle voice notes and images?

Yes, both arrive in the thread as they were sent. Images, PDFs and location pins open inline; voice notes play in the inbox and are transcribed into text underneath, so the AI can read them, the owner can skim them, and the thread is searchable.

Can it reply in Arabic?

Yes. The agent replies in the language the customer writes in, including Arabic.

Works with your other channels
Loomi Chat emblem

See who answered, on which channel, and how fast.